Pennhouse Production Case Studies
Following are samples of other large-scale projects PHP has developed and orchestrated from start to finish:
 |
|
Situation: Atlanta Gallery Association needed to build awareness, ticket sales and sponsorships for citywide art event.
Solution: PHP developed a full scale marketing and trade advertising campaign which included: email print and relationship building as well as 3 weeks of event logistics.
www.pennhouseproductions.com/eletter/atlart06.html |
 |
|
Situation: The Castleberry Hill Neighborhood Association wanted to generate awareness for annual Loft Tour, increase ticket sales, sponsorship and outsource event logistics.
Solution: PHP developed a full scale marketing and promotional campaign which included: email street team and cross promotions, sold sponsorships and managed all logistics of weekend event.
www.castleberryhill.org/lofttour/ |
 |
|
Situation: Image Film & Video needed a producer to manage overall event honoring Spike Lee and manage all logistics associated with annual fundraiser.
Solution: PHP created an email marketing campaign to drive awareness of event and sell tickets, ran all logistics associated with event including VIP seating, stage production, event design, catering, guest lists.
www.pennhouseproductions.com/image_fv/ |
 |
|
Situation: Art Expo comes to Atlanta, client needs to generate awareness, create a high-end Fine Art Element and expand well beyond current client base of poster/print tradeshow element and get the general public to attend.
Solution: PHP develops email marketing campaign, street team and a multitude of cross-promotions.
www.pennhouseproductions.com/artexpo/ |
 |
|
Situation: The Sun Dial Restaurant Bar & View, atop The Westin Peachtree Plaza wanted to strengthen their position in the community and drive traffic to the restaurant in indirect ways, resulting in increased revenues, a return of previous clientele and expand beyond the recognition as a “special occasion” facility.
Solution: PHP developed an ongoing promotion called ‘Paint In the Pods’, a monthly art event that draws over 250 guests/month. Database collection is a central focus of this event and within two-years; the Sun Dial enjoys a database of over 13k names.
www.pennhouseproductions.com/sundial/ |
Promotional Projects, where our focus was strictly on email marketing to drive attendance to an event:
|
