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MUSEUM OF DESIGN ATLANTA
Situation:
Museum of Design Atlanta needed greater exposure for its programs, exhibitions and special events. It was not getting the media attention and general recognition it so richly deserved. MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design. MODA examines how design affects our daily lives through engaging exhibitions, K-12 educational outreach and exciting adult programming. MODA regularly features exhibitions on architecture, industrial and product design, interiors and furniture, graphics, fashion and more.
Museum of Design Atlanta needed greater exposure for its programs, exhibitions and special events. It was not getting the media attention and general recognition it so richly deserved. MODA is the only museum in the Southeast devoted exclusively to the study and celebration of all things design. MODA examines how design affects our daily lives through engaging exhibitions, K-12 educational outreach and exciting adult programming. MODA regularly features exhibitions on architecture, industrial and product design, interiors and furniture, graphics, fashion and more.
Solution:
PHP took over the publicity and marketing of MODA two weeks before the launch of the citywide traveling exhibition Bricks and Sticks and now serves as the marketing and publicity arm of the museum. Editorial presence and event and opening attendance have risen dramatically.
www.museumofdesign.org
PHP took over the publicity and marketing of MODA two weeks before the launch of the citywide traveling exhibition Bricks and Sticks and now serves as the marketing and publicity arm of the museum. Editorial presence and event and opening attendance have risen dramatically.
www.museumofdesign.org
